Free guides

No jargon. What we apply with our clients, explained so you can learn the basics before hiring anyone.

Guide · 2 min

What is a landing page and what is it for?

What a landing page is, what it does for a business, how it differs from a website and when it makes sense to have one.

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Guide · 2 min

What a landing page needs to win clients

The parts of a landing page that works: headline, offer, trust signals, button and form, plus common mistakes to avoid.

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Guide · 2 min

Why do I need a website if I already have Instagram?

What a website does for a business, what it gives you that social media doesn’t and when it’s fine to wait.

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Guide · 2 min

Which pages does a business website need?

The essential pages of a small business website: home, services, work, about, contact and what to add later.

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Guide · 2 min

Domain, hosting and SSL: what each one is

What a domain, web hosting and an SSL certificate are, explained without jargon for business owners.

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Guide · 2 min

How to get more inquiries from your website

Simple changes that help your website get more inquiries: a clear message, visible buttons, short forms, trust and tracking.

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Guide · 2 min

Checklist: does your website sell?

12 points to review your website today and find out what to fix first.

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Guide · 2 min

Google Business step by step

How to create your profile and show up on the map when people search for your business nearby.

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Guide · 2 min

SEO for local businesses

The minimum your website needs so Google understands it and shows you in your area.

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Guide · 2 min

Landing page or full website?

How to choose the right website for your business today, without overpaying or falling short.

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Article · 2 min

How much does a website cost?

What changes the price of a website, which costs to expect and what to ask before you hire.

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Article · 2 min

How to choose a domain for your business

Simple rules for choosing your website name and avoiding costly mistakes.

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Article · 2 min

How to use AI in your business

Practical ideas for saving time with artificial intelligence, without the hype.

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Article · 2 min

How to show up in ChatGPT and AI search

What to do so your business is clear in AI-generated answers from ChatGPT and other AI search tools.

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