How to choose a domain for your business

The basic rules

• Short and easy to say. Try spelling it out over the phone.
• No hyphens or numbers, unless they’re part of your brand.
• Same as your brand. Use the exact name if you can.
• No other brands. Check that no other business uses the name.

.com or a country domain?

If you sell in one country, a local domain like .it can feel closer. If you work across countries, .com is usually the most flexible option.

Common mistakes

• Registering it under someone else’s name or company.
• Forgetting to renew it.
• Using someone else’s email as the contact.

Once your domain is ready, continue with our website checklist.