Brand and logo

We define how your business looks so your website and everything else speak the same language. We did this for New In Italy, for example.

Why do it before the website

With your brand defined, every design decision gets simpler: colors, typefaces and tone are already settled. You avoid redoing the site later, and your business looks the same everywhere, from your website to an invoice or a post.

If you already have an outdated logo, we review what’s worth keeping so you don’t lose what clients already recognize.

How we work

We analyze your business

First we understand what you do, who you talk to and how you want to be seen. From that we define the tone and personality of the brand.

We design the identity

We create the logo, the versions you’ll need, the color palette and the typefaces, built to work on a screen as well as on a card or a sign.

We apply it and hand it over in order

You get the files ready to use, and if we continue with the website, the identity goes straight into the design.

What we need from you

• A simple description of your business and your clients.
• Examples of brands or styles you like and dislike.
• Your current logo, if you have one, and where you use it today.

Mistakes to avoid

• Picking colors by trend instead of how they read on a screen.
• Using a logo with so much detail that it falls apart at a small size.
• Building the website first and the brand later, then redoing the design.

If you’re adding a website, see how we think about structure in which pages a business website needs and how it connects with your Instagram templates.

What’s included

• Logo and its versions
• Colors and typefaces
• Use on your website
• Ready-to-use files

Who it’s for

• New businesses
• Brands that need a refresh