The challenge
A complex, sensitive topic explained to people from different countries: the site had to build trust and guide each visitor to their situation.
What we did
- Brand and logo from scratch
- Full multilingual website
- Free test to guide each visitor
- Country guides and news for SEO
- Inquiry forms
Structure, design and content decisions
With a sensitive legal topic, trust comes first. That’s why we started with the brand and logo: before explaining anything, the identity already has to convey seriousness.
The structure starts from each person’s situation, not from a list of services. The free test works as an entry point: it guides visitors toward what applies to them.
Since the audience comes from different countries, there are country guides and the site is multilingual. News and guides answer real questions and add content that can show up on Google.
If your audience also speaks Spanish in Italy, see websites for Spanish speakers in Italy or our work in Italy.
What you can apply to your business
- If your topic is complex, organize the site around the client’s situation rather than your services.
- A free test helps each person reach what they need.
- Guides answer real questions and add pages Google can show.
Want a project like this for your business?
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