Checklist: does your website sell?

First impression

• It’s clear what you do within 5 seconds. The headline says what you offer and who it’s for, not "Welcome".
• It loads fast. Test it with Google PageSpeed Insights. If it takes more than 3 seconds, you lose visitors.
• It looks good on mobile. That’s where most of your visitors come from.

Contact

• There’s a clear contact button at the top, with no need to look for it.
• WhatsApp is one tap away. In many industries it’s the channel that converts best.
• The form works. Send yourself a test inquiry today.

Trust

• You show real work or clients. Your own photos, not stock images.
• There are reviews or testimonials with names.
• It uses HTTPS (the padlock in the browser bar).

Google

• Each service has its own section or page, using the name people search for.
• Your area is written on the site if you work in a specific place.
• You have a Google Business Profile linked to your site. We explain how in this guide.