What is a landing page and what is it for?

What a landing page is

A landing page is a web page built to get visitors to do one thing: contact you, request a quote, book or buy. Everything on it points toward that action.

It’s usually where people arrive after tapping an ad, a social media link or a QR code. So it has to continue what they just saw: if the ad talks about kitchen remodels, the page should too.

What it’s for

• Getting inquiries. This is the most common use for service businesses.
• Selling one product or service. A course or a package, for example.
• Launching something new. You can test an idea without building a full site.
• Receiving ad traffic. Send an ad to your homepage and people have to hunt for what you promised.
• Getting online quickly. If you don’t have a website yet, a landing page explains what you do and how to reach you.

Landing page vs. website

A website has several pages and lets each person explore. A landing page has one path. The website presents your whole business; the landing page handles one specific goal.

They don’t compete: many businesses start with a landing page and grow into a website. If you’re not sure, read landing page or full website?.

When it’s a good fit

• You sell one main service or just a few.
• You plan to run ads.
• You need to get online soon, on a small budget.
• You want to measure how many inquiries a campaign brings in.

When it isn’t enough

If you offer many different services or want to show up on Google for many searches, you need more pages. Each page can answer a different search, and a single landing page has little room for that.

Ready to build one? Continue with what a landing page needs or see how we build landing pages.