Resources / Guide · 2 min

Landing page or full website?

The answer depends on your goal, not on how many pages you think you should have.

What a landing page is

It’s a single page with one goal: getting the visitor to message you, call you or buy. It has no distractions.

It’s a good fit if: you’re starting out, you sell one main service, you run ads or you have a promotion or launch.

What a full website is

It has multiple pages: services, work, about, contact and more. It gives more information and lets Google show you in many different searches.

It’s a good fit if: you offer several services, you want long-term clients from Google or you need to build more trust before the sale.

Three questions to decide

  1. How many services do you want to sell? One: landing page. Several: full website.
  2. Where do your visitors come from? Ads or social media: landing page. Google searches: full website.
  3. How much explaining does your offer need? Little: landing page. A lot: full website.

You can also start small

A good landing page can be the first stage and grow into a full website later. Before you decide, run your current site through our checklist.

Still not sure? We’ll help you choose.

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