Why do I need a website if I already have Instagram?

What a website does that social media doesn’t

• You show up on Google. People searching for what you sell already have a need. An Instagram post rarely answers that search.
• It’s yours. A platform can change its rules, cut your reach or block your account. Your domain and website stay yours.
• Information doesn’t get lost. Prices, services and FAQs stay organized instead of buried under posts.
• It builds trust. Many people look you up before hiring you. A clear website shows you’re serious.
• It works when you don’t. It answers questions and receives inquiries at any hour.

What social media still does better

Social media is great for showing your day-to-day, building a community and reaching people who aren’t looking for you yet. You don’t have to choose: social media creates interest and your website turns it into an inquiry.

How they work together

1. Someone discovers you on social media.
2. They visit your website through your profile link.
3. They find your services, prices and work.
4. They contact you with a clear idea of what they want.

When you can wait

If you’re still testing an idea and don’t know what you’ll sell, it may be better to validate it through social media and conversations first. Once you have a clear offer, it’s worth starting with something simple.

Where to start

You don’t need a big site. A landing page can be enough to get going. If you’d rather set everything up properly, see which pages a business website needs and how much a website costs.