Case studies

GMZ Vial

Website and email automation for a family-owned earthworks company in Pilar, Buenos Aires.

GMZ Vial website

The challenge

A family business operating since 2014 needed to show all its services and receive organized quote requests from clients in Pilar and the northern area.

What we did

  • Site with a section for each service
  • SEO focused on Pilar and the northern area
  • Calculator to estimate the material each job needs
  • Form to put together a request in one minute
  • Email automation

Structure, design and content decisions

For an earthworks company offering several jobs, mixing everything on one page is confusing. That’s why the site has a section for each service: every client gets to what they need without detours.

The content focuses on Pilar and the northern area. Naming the area in the texts helps people searching for the service nearby see that the company works where they are.

The material calculator and the request form serve the same goal: the client arrives with concrete details. Those details arrive organized from the first message.

If you run a similar company, see websites for construction companies or learn how we work in Argentina.

What you can apply to your business

  • If clients need to work something out before contacting you, a simple tool helps them and brings you better-prepared inquiries.
  • Write your area on your site: people looking for a local service usually search for it with the location.
  • A guided request gets you the details you need from the first message.

gmzvial.com ↗

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